Social Media is a Public Platform: Reminder for Doctors

Social Media is a Public Platform: Reminder for Doctors

07 Feb 2025

More doctors are using platforms such as Instagram, Facebook, LinkedIn, and TikTok to share information, educate, and engage with the community. While this can be positive, it also carries professional risk if content is not appropriate.

The key message is that online posts are considered public content. They can be shared, copied, and stored permanently, even if originally intended for a small audience.

Professional expectations still apply

Medical regulators, including AHPRA, expect doctors to maintain the same professional behaviour online as they would in clinical practice. This includes tone, accuracy, and respect in communication.

Even if a doctor does not clearly state their profession, their identity can often still be linked back to them, meaning they may still be viewed as representing the medical profession.

Risks of online behaviour

The article highlights that informal or personal posts can sometimes lead to misunderstandings or complaints if they are seen as unprofessional or misleading.

A case example described a doctor whose social media content attracted criticism and regulatory attention, leading to serious consequences for their career.

Safe and responsible use

Doctors are encouraged to continue using social media for education and advocacy, but with careful judgement.

Before posting, it is recommended to:

  • Seek advice from a colleague if unsure
  • Check guidance from medical defence organisations
  • Review professional conduct standards
  • Avoid posting anything that would not be suitable for public media

Key message

Social media should be treated as a public platform with lasting impact. Doctors are encouraged to think carefully before posting, remembering that anything shared online may be widely visible and long-lasting.

https://www1.racgp.org.au/

Source: InSight (2026)
 

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