“The Emotional Toll of Hygiene Poverty on Millions
09 Oct 2025
Millions of Australians Struggling to Afford Basic Hygiene Products
More than four million Australians are currently living in what is being called ‘hygiene poverty’, with the rising cost of living leaving many unable to afford basic items such as soap, toothpaste, and tampons.
A report by Good360, Hygiene Poverty in Australia: Impact, found that Australians are being forced to choose between heating, food, and keeping clean – a struggle that shows no signs of easing.
The report highlights that over five million Australians are worried about affording hygiene and cleaning products in the future, and more than three million have already gone without essential items to cover costs like rent, food, or power bills.
Good360 founder Alison Covington described the situation as a “heartbreaking reality” affecting millions. “Eliminating hygiene poverty isn’t just about access to toothpaste or deodorant,” she said. “It’s about helping people live a dignified and healthy life. Our research shows hygiene poverty takes a serious toll on mental and physical wellbeing.”
Hygiene poverty is defined as going without one or more essential hygiene products because they cannot be afforded. This includes toothpaste, toothbrushes, shampoo, soap, deodorant, period care, toilet paper, and nappies.
The report found that for more than 1.6 million Australians, not being able to afford these basics negatively affects their mental health, causing feelings of embarrassment, shame, and low self-esteem. Around 1.3 million people reported that their physical health has suffered, including skipping dental care or avoiding exercise and personal care routines.
The research also found that about 12% of Australians are struggling to afford hygiene and cleaning products for the first time in 2025.
Ms Covington urged urgent action from both government and businesses. “Hygiene poverty is a hidden but widespread and personally devastating issue,” she said. “It’s time for corporate Australia and governments to fund initiatives that put these essentials into the homes that need them most.”
Source: Good360
