Stronger You Stronger Mob
12 Feb 2024
The campaign aims to support the social and emotional wellbeing of young Aboriginal and Torres Strait Islander people aged 12 to 25 years across Western Australia, and help prevent the early uptake of alcohol and other drugs.
Developed by our Strong Spirit Strong Mind Youth Project team, the ad campaign features young Aboriginal people from different regions across WA, who deliver ‘Stronger You, Stronger Mob’ messages with support from their families and communities.
These messages encourage young Aboriginal people to visit Country; take part in cultural celebrations; get involved in community activities such as sport; learn the traditional ways; and stay connected with family and friends to maintain a ‘strong inner spirit’.
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